26 October 2026
Harry Nuriev and Crosby Studios reimagine the creative space with Technogym
A new collaboration between Technogym and Crosby Studios explores how movement, wellness and design can shape the future of living
Crosby Studios and Technogym present an installation “Crosby Reset” showcasing a new vision for home wellness. Together, they explore how movement and creative environment can seamlessly converge to shape the way people live and work.
Known for transforming everyday objects and spaces into unexpected experiences, Nuriev brings his philosophy of Transformism into dialogue with Technogym. The result is a new vision of living, where wellness is not a separate activity but a natural part of daily life.
Inspired by Technogym's Wellness Lifestyle philosophy, the project reimagines the relationship between home, work and wellbeing. Rather than integrating fitness equipment into a traditional living space, it places movement at the heart of the environment, creating a seamless connection between wellness, creative process and everyday life. This vision reflects a shared commitment from Crosby Studios and Technogym to dissolve the boundaries: the gym becomes a studio, the studio becomes a living space, and movement becomes part of the creative process itself.
For Harry Nuriev, creativity has never belonged exclusively to the studio. Inspiration is not something that appears on command, sitting at a desk with a pen and a piece of paper. It comes from being present, from movement, observation, repetition, and from placing yourself in environments that allow the mind to work differently.
Known for transforming everyday objects and spaces into unexpected experiences, Nuriev brings his philosophy of Transformism into dialogue with Technogym. The result is a new vision of living, where wellness is not a separate activity but a natural part of daily life.
Inspired by Technogym's Wellness Lifestyle philosophy, the project reimagines the relationship between home, work and wellbeing. Rather than integrating fitness equipment into a traditional living space, it places movement at the heart of the environment, creating a seamless connection between wellness, creative process and everyday life. This vision reflects a shared commitment from Crosby Studios and Technogym to dissolve the boundaries: the gym becomes a studio, the studio becomes a living space, and movement becomes part of the creative process itself.
For Harry Nuriev, creativity has never belonged exclusively to the studio. Inspiration is not something that appears on command, sitting at a desk with a pen and a piece of paper. It comes from being present, from movement, observation, repetition, and from placing yourself in environments that allow the mind to work differently.
Living between the intensity of cities, Nuriev began to recognize physical activity and wellness as more than a way of maintaining health. Over time, they became part of his professional practice: a creative instrument. Training creates a particular state of concentration, one in which the body is occupied, the mind becomes quieter, and ideas are given space to appear naturally. This realization became the starting point for Crosby Studios’ collaboration with Technogym.
Rather than bringing fitness equipment into a domestic interior, Nuriev reverses the relationship. The project is conceived as a wellness and training environment that has absorbed the home and the creative studio around it. The gym is no longer an additional room or function; it becomes the dominant landscape of everyday life, a place to live, work, think, recover, and create. The idea reflects Nuriev’s philosophy of Transformism: instead of constantly producing new realities, he works with the reality that already exists. Here, the transformation is not only spatial but behavioral. The familiar separation between work, home, creativity, fitness, and wellness begins to disappear. Rather than designing an idealized lifestyle, the project makes visible one that already exists.
Rather than bringing fitness equipment into a domestic interior, Nuriev reverses the relationship. The project is conceived as a wellness and training environment that has absorbed the home and the creative studio around it. The gym is no longer an additional room or function; it becomes the dominant landscape of everyday life, a place to live, work, think, recover, and create. The idea reflects Nuriev’s philosophy of Transformism: instead of constantly producing new realities, he works with the reality that already exists. Here, the transformation is not only spatial but behavioral. The familiar separation between work, home, creativity, fitness, and wellness begins to disappear. Rather than designing an idealized lifestyle, the project makes visible one that already exists.
“For me, wellness has moved far beyond taking care of my body. It has become part of how I work. Some of my clearest creative moments happen when I am training, moving, or recovering, when I am completely in the present. I wanted my environment to reflect that reality. It is not a home with a studio and a gym inside it. It is a creative and wellness landscape that I happen to live in.” — Harry Nuriev
By combining Crosby Studios' distinctive creative vision with Technogym's expertise in wellness, innovation and design, the project offers a new perspective on contemporary living: a space where movement, creativity and wellbeing come together naturally.
At the center of the project is a curated selection of Technogym products that combine design, innovation and performance. Among these are Kinesis Vision, Technogym’s iconic functional training solution, combining advanced movement technology with distinctive design to enable more than 200 exercises while integrating elegantly into contemporary interiors; Technogym Run, the connected treadmill which combines advanced performance technology with an immersive training experience, helping users improve endurance, achieve their goals and integrate movement naturally into everyday life; a selection of dumbbells and kettlebells for strength and functional training; and the Personal Rack, the all-in-one storage and strength training station, combines functionality, performance and design to create a dedicated wellness space within the home.
Additionally, special speakers designed by Crosby Studios for Silence Please are softly introduced within the space, becoming both a natural part of the interior and an object integrated into Harry’s everyday life.
At the center of the project is a curated selection of Technogym products that combine design, innovation and performance. Among these are Kinesis Vision, Technogym’s iconic functional training solution, combining advanced movement technology with distinctive design to enable more than 200 exercises while integrating elegantly into contemporary interiors; Technogym Run, the connected treadmill which combines advanced performance technology with an immersive training experience, helping users improve endurance, achieve their goals and integrate movement naturally into everyday life; a selection of dumbbells and kettlebells for strength and functional training; and the Personal Rack, the all-in-one storage and strength training station, combines functionality, performance and design to create a dedicated wellness space within the home.
Additionally, special speakers designed by Crosby Studios for Silence Please are softly introduced within the space, becoming both a natural part of the interior and an object integrated into Harry’s everyday life.
