However, as explained by Beth McGroarty, director of research for the Global Wellness Institute (GWI), a non-profit organisation, "the spread of travelling wellness programs has redefined the purpose of the holiday": as the perception of stress increases, the priority, in leisure, is increasingly given to the search for psychophysical well-being.
Travel in Wellness
Even the cruise is moving away from the historic, bourgeois, enjoyable stereotype to embrace itineraries aimed at psychophysical well-being: the Linblad Expeditions adventure cruise company, for example, in collaboration with Exhale, has launched its offer of wellness tours around the Mexican peninsula of Baja, where you can enjoy snorkelling with sea lions, kayaking trips around the coast, or power yoga and intensive training classes.
In this regard, nothing seems to have had the same impact among wellness lovers as that particular condition of intimate conviviality expressed by the Danish and Norwegian term hygge. In the world of wellness tourism, this has translated not only into increasingly avant-garde and at the same time welcoming pre- and post-spa treatment lounges, but also into excursions in the forests, watercolour or haiku lessons and reading circles, or in general anything that contributes to creating a connection with others based on simplicity and the sharing of small pleasures, on abandoning one's own comfort zone to experiment with something new that makes one feel at home in some way.
Rediscovering genuine tastes even on holiday
One of the best ways to reduce stress is to get rid of devices and connect to people face to face, with yourself and the surrounding environment.
For this reason many wellness resorts prohibit the use of electronic devices in common areas and some do not even provide wi-fi or require the delivery of phones on arrival, while others go so far as to offer stress and time management workshops with a life coach to guide the root of smartphone addiction.
The Park Igls in Innsbruck, Austria, is a restful, high-end mountain retreat specialising in detoxification, intensive training and musculoskeletal wellbeing, many of whose fitness rooms have huge windows overlooking the mountains. Meals are nutritious and hearty (porridge with maple syrup, scrambled eggs, vegetable soups), but incredibly low-calorie (on 500-800 calories a day during detoxification), and the various classes of balance, coordination and stability are incredibly effective. If you add daily massages, hydrotherapy sessions, detoxifying wraps and walks in the middle of nature, breathing the clean mountain air, returning home invigorated and in splendid shape seems almost due.