Designer water and healthy water?
Perhaps the best known is the Beverly Hills90H2O, Californian mountain water "designed by a world-class team of experts to be the best you could want from a water", which won the World's Best Water Award and stands out for "an exceptionally healthy profile, alkaline and rich in healthy minerals", among other things.
Choice of health or status symbol?
It must be said, however, that the fact that “luxury” mineral water has a positive impact on health, much more than just tap water, is the subject of debate. No one has yet convincingly demonstrated this thesis, and often those who prefer this type of water recognize that they do so for reasons of taste, if not to affirm a status.
Ultimately, what is emerging is a trend of consumption linked to multiple factors, some rational, others that are more cultural or emotional. On the other hand, consumption is by its very definition not always and exclusively rational. The case of emblematic luxury: today the healthy component plays a leading role in defining the orientations of the highest segments of the market, but this has certainly not always been the case, and who knows how much more it will be.
However, if this unprecedented interest in water will lead people to drink more (and perhaps prefer water to other types of soft drinks), it cannot be said that, at least from a health point of view, luxury water has not had a positive impact.