It's likely that you've already heard about it, but if not, this is the perfect opportunity to learn more about it. Especially because, for the first time, it seems that the benefits of ASMR videos have been scientifically proven. (Spoiler alert: in addition to the pleasant tingling there is more).
What are ASMR videos?
The study of the University of Sheffield
The first results showed that the subjects in which the ASMR response was most frequently triggered were also those who reported higher levels of excitement and a more intense feeling of calm, combined with lower levels of stress and feelings of sadness.
There are also many who say that they have managed to counteract problems such as anxiety, panic attacks and, more recently, insomnia, thanks to ASMR videos.
The second part of the study was held in the laboratory with a sample of 110 people among those who had perceived the response associated with the ASMR videos and those who instead had not drawn any feeling of pleasure. Heart rate and galvanic response of the skin (indicator of emotional excitement) of the participants were measured under standard conditions, before proceeding as in the first phase with the viewing of ASMR video and not ASMR and subsequent questionnaire. After viewing, the same body indicators were recorded, to make a comparison with the measurements in standard situations.
From what emerged from the study, it seems that some people are luckier than others: participants who already in the first phase had experienced the typical pleasant feeling reported a much lower heart rate, comparable to that recorded in the meditation sessions, compared to those who had not perceived anything like it, and higher levels in the galvanic response of the skin, indicating a more intense emotional response.