And now from South Korea to Silicon Valley comes the drink that promises to cure the after-effects of evenings that come with a high alcohol content.
It's one of those cases where the story of how it happened is perhaps even more interesting than what happened. Undoubtedly, the story of its inventor is much of the charm of Morning Recovery, if only because, to bring his creature to the forefront of the market, Sisun Lee has chosen to leave his coveted job as an engineer in Tesla.
A holiday in his home country of South Korea was at the origin of the idea and the one that would change his life. In those parts, drinking a lot is an almost taken for granted corollary of fun, but perhaps because the consequences, at least those immediately perceptible, are not as annoying as those to which in the West we are accustomed.
One way or another, Sisun Lee owes to the remedies of his Korean friends the fame that precedes him today: that of the man who left Tesla to found the company for the hangover cure.
Between nanotechnology and grandmother's remedies
But it is from the traditional recipes of the Far East that everything takes shape: nowhere had the 26-year-old Korean-American tried remedies for the after-effects so effective (and so widespread) as those tried in Korea. And as if the story weren't already fictional enough, there's also a failure that has its place in the story: the vain attempt to import and distribute Korean beverages that have come to be so useful in the United States.
From here to the idea of becoming the producer himself, we are at the point where the process becomes even predictable, the step is short.
Morning Recovery: a natural cure
In the tests on his product Lee has invested the maximum of its efforts, trying first on himself and then progressively expanding the sample to circles of friends and friends of friends.
The feedback is almost unanimous: it works.
The role of facebook
Moreover, it was with his former Facebook colleagues that the engineer left for the journey of inspiration: as in a film, just a little better.