Presentations, seminars, discussions: the top 10 most important sectors of the entire industry will be discussed, composing a market worth 3.7 trillion dollars, or 5% of the global economy. That’s why it is necessary to introduce the industry scenario through data, consumption habits and some of the most interesting trends that characterized the 2017 Summit.
Examples of these new goals: making healthier food choices, monitoring health, movement and lifestyle through wearable devices, creating indoor and outdoor environments capable of influencing mental well-being and of creating positive experiences to combat stress in an organic way.
The key to the success of this industry, especially for the new generations, can be said with a simple statement: create engaging and tailored experiences.
Wellness doesn’t retire
In the minds of these people it doesn't matter if they don't have a 50-year-old physique anymore, even at 75 they still want to keep a tenet at the centre of their life, to live a wellness life.
Wellness architecture and human-centric design
People want to live in buildings that can elevate the spirit, spaces that encourage them to work every day with pleasure, and environments that can create a connection with nature and stimulate a good synergy between colleagues.
Club: European gyms still in good shape
Wellness on-the-go, independent training
Guests often prefer to have exclusive equipment with a virtual coach in their own rooms, to carry out their training session independently.
Home digital fitness
A holiday to restore inner silence.
Biohacking, the brain runs the show
Better and healthier cuisine
This trend is confirmed by the U.S. Department of Agriculture, which reports that spending on organic products (available in three out of four supermarkets) continues to rise on double digit, despite the higher cost. The same trend is happening also in Europe, with a growth rate more than doubled in recent years.
Nowadays, we are getting more and more convinced that the ancient Latin proverb mens sana in corpore sano is more than an educated catchphrase.