Fitness operators today are facing increasingly demanding, informed and connected customers. And customisation is definitely a main requirement.
Even the experience of fitness centres can and must be this way to be successful and competitive.
From this point of view, the phenomenon of Fitness Boutiques is increasingly emerging, or rather small centres characterized by the high customization of customer service.
An opportunity for personal trainers and instructors, but also for owners of larger centres who want to offer a different proposal to their users. Fitness boutiques lend themselves to various formats (together with professionals, joint stock companies, club activities).
Word of mouth of test customers attracts other potential users.
In a Fitness Boutique, the relationship between operators and users becomes one-to-one and tailor-made. Everything can contribute to the customisation: the customer's welcome, the proposal of personalised contents on the tools, the offer of various comforts in the dressing room (perfume items chosen according to the customer's preference, a particular type of music broadcast and other forms of involvement).
Communication of a Fitness Boutique
A website, a leaflet, a gadget must all speak a single language determined by the brand because they are the various touch points with which our customers, and potential customers, come into contact with us. It's what you can feel, touch and see: it's all part of experiential marketing.