I came from a body transformation background, I’ll admit I never thought group exercise was effective. That all changed when I saw what the SKILLROW machines could do, the data they generated, and how this could provide a fitness experience based on results.
SKILLROW: data-driven fitness results
An Immersive Customer Experience
The Engine Room has its own app - powered by Technogym’s mywellness platform - which lets participants capture workout data and the results of their Tanita body composition tests. The app links to third-party apps, so members can keep all their lifestyle stats in one place.
People love being able to track their data and see changes happen, having the SKILLROW machines, the big screen, and out app helps differentiate our offering and add even more value to our customers.
The Engine Room Concept
ROW 101 class introduce people to the fundamentals of rowing, including rhythm and movement patterns. A big part of this is feeling a connection to the machine. BEATS classes combine time on the SKILLROW with floor work using functional products from our SKILLTOOLS range. BREATHE classes focus on improving performance using different metrics. The SKILLROW machines hook up to the Technogym app to record user data. This creates a highly individualised experience which keeps customers motivated and engaged.
Taking Rowing To The Next Level
The first time I got on a SKILLROW, I fell in love with it, the more I learned about the research and development, the more impressed I was by what the kit can do. SKILLROW takes rowing to a new level - and that’s what we do here.