The pure feeling of strength
Pure offers the feeling of plate-loaded workouts with the safety of defined paths of motion. It’s ideal for those who want to train intensively like athletes for maximum muscle performance.
Pure Line
Rooted in high performance sports
Pure is a complete plate-loaded range for your elite training area. Developed by working with athletes across 8 editions of the Olympic Games and over 30 years of scientific research on human movement, this equipment offers the best strength training experience for maximizing sports performance.
Maximum muscle activation
Maximize muscle recruitment thanks to Pure’s unique biomechanical design, which ensures optimal movement trajectory and workload distribution.
Products designed to last
We perform over 188 tests in our labs on Pure equipment for a total of 54,262,581 cycles. To ensure maximum durability and reliability, we put our products under stress that goes well beyond normal usage.
Total safety and comfort
The equipment’s Visual Flags make it easy to get into the correct body position, while padding, ergonomic handgrips and wide anti-slip footplates improve stability and comfort during exercise.
Workout guidance and tracking
NFC and QR code technologies help you create integrated workout programs for your members, ensuring exercise variety and guidance.
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