Strength

Whether you are an experienced weightlifter or a beginner in the world of bodybuilding, you can expect our strength equipment to be the top choice when it comes to ease of use, biomechanics and design. Embedded digital connectivity tracks and guides your efforts towards maximum performance, increasing both your commitment and results in the long run. Sturdy construction and top-quality materials ensure durability in time. Choose among our selectorized equipment and free weights, and boost both your muscle growth and motivation both at the gym and at home.

Browse our selectorised equipment, plate loaded, our multigyms and cable stations, our selected benches and racks or our free weights products.

Showing 48 Products

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PURE - CALF

Muscles trained: Gastrocnemius, Soleus

PURE - CALF

Muscle focus

  • Primary
  • Secondary
PURE - PULLDOWN

Muscles trained: Latissimus dorsi, Biceps, Rhomboids, Trapezius (Lower)

PURE - PULLDOWN

Muscle focus

  • Primary
  • Secondary
PURE - ROW

Muscles trained: Latissimus dorsi, Biceps, Trapezius, Deltoids (Posterior)

PURE - ROW

Muscle focus

  • Primary
  • Secondary
OLYMPIC INCLINE BENCH - PG01

Muscles trained: Pectorals, Deltoids, Triceps

OLYMPIC INCLINE BENCH - PG01

Muscle focus

  • Primary
  • Secondary
PURE - OLYMPIC HALF RACK

Muscles trained: All muscle groups

PURE - OLYMPIC HALF RACK

Muscle focus

  • Primary
  • Secondary
OLYMPIC POWER RACK

Muscles trained: All muscle groups

OLYMPIC POWER RACK

Muscle focus

  • Primary
  • Secondary
OLYMPIC DECLINE BENCH - PG23

Muscles trained: Pectorals, Deltoids, Triceps

OLYMPIC DECLINE BENCH - PG23

Muscle focus

  • Primary
  • Secondary
PURE - WIDE CHEST PRESS

Muscles trained: Pectoralis Major, Triceps, Deltoids (Anterior)

PURE - WIDE CHEST PRESS

Muscle focus

  • Primary
  • Secondary
PURE - SHOULDER PRESS

Muscles trained: Deltoids, Triceps, Trapezius (Upper)

PURE - SHOULDER PRESS

Muscle focus

  • Primary
  • Secondary
OLYMPIC MILITARY BENCH - PG08

Muscles trained: Deltoids, Trapezius, Triceps

OLYMPIC MILITARY BENCH - PG08

Muscle focus

  • Primary
  • Secondary
PURE - LOW ROW

Muscles trained: Latissimus dorsi, Biceps, Deltoids (Posterior), Trapezius

PURE - LOW ROW

Muscle focus

  • Primary
  • Secondary
OLYMPIC FLAT BENCH - PG07

Muscles trained: Pectorals, Deltoids, Triceps

OLYMPIC FLAT BENCH - PG07

Muscle focus

  • Primary
  • Secondary