Like the hero of a saga
The idea behind this new trend is to immerse the traveller in an experience that involves them totally
, building a storytelling that gives shape to their stay. It is no longer a question of imagining the person as a simple user of services, however high-profile, but of giving them an active role. Using the principles of role-playing and gamification
, programs are proposed in which guests are involved in activities that constitute a circuit of well-being
, linked by a narrative that winds between different accommodation facilities, natural environments and activities that are not part of the usual idea of wellness holiday, such as theatre and music therapy.
An example of this formula that focuses on increased involvement is represented by the Red Mountain Resort. The resort is located on the Snæfellsnes peninsula, in the west of Iceland, in a lunar landscape of great visual impact. Surrounded by craters, geysers, lava soil and ice, the design structure consists of twenty bungalows, one hundred and fifty rooms, a space for in-residence artists, a creative centre and a spa and wellness centre. The refined project, designed by Johannes Thorpe, is based on the desire to create a place inspired by local nature and mythology that is constantly changing, pulsating, thanks to architecture that combines primordial forms, materials in close relationship with the environment and futuristic design.
Here guests are invited to experience the spectacular spa spaces, services and nature that surrounds the resort seamlessly, creating an inner and outer journey that echoes the legend of Bárður Snæfellsás: the story is part of the cycle of Icelandic sagas and tells of the protective spirit of the Snæfellsnes peninsula, a creature of myth half man and half troll, who withdrew from the world of men to live in peace at the Snæfellsjökull glacier. The spa's wellness path is designed to evoke the hero's "metamorphosis" through five emotional states: contemplation, exposure, confrontation, clarity and illumination, stages that materialise in the passage between the different, scenic spa areas - boiling pools, waterfalls, wind tunnels, icy pools - each of which is accessed by passing a curtain of steam, just as happens in the legend, in which every moment of transformation of Bárður Snæfellsás is marked by the appearance of fog.