The Dubai Fitness Challenge, taking place from October 20th until November 18th, is a government initiative, designed to stimulate and push Dubai to become the world’s most active city. This forward-thinking project aims to encourage the people of Dubai, residents and visitors, to be more active and move more physically, for 30 minutes a day, for 30 days.
The Dubai Fitness Challenge is aimed at individuals, corporate and government organizations, schools, universities and will span across 40 citywide locations, through events and active stations.
The Dubai Fitness App powered by Technogym proves easily accessible, from any smartphone. By using the application participants are able to sign up to the citywide challenges, view all Dubai Fitness Challenge activities and events available to them as well as track their personal progress and daily contribution to the Dubai Fitness Challenge. Besides powering the digital aspect of the Dubai Fitness Challenge, over the 30 day period Technogym will also be rewarding 100 mywellness users as well as 10 corporate wellness users, by giving away customized wellness solutions.
Technogym was selected as the Provider for this digital aspect of the initiative, thanks to its strong experience in technologies, within the digital area of the fitness and wellness industry. Digital and software innovation has always consumed a large part of the Technogym DNA. For example, in 1996 Technogym launched the first software system to manage training at the gym and in 2003 the first TV screen integrated into a piece of fitness equipment. Fast forward 4 years and in 2007 the first piece of online fitness equipment was created by Technogym and in 2012 the first wellness cloud for smartphones was created within the fitness market.