Technogym Official Wellness Partner of the National Chamber of Italian Fashion

During September Fashion Week in Milan, Technogym will partner up with the National Chamber of Italian Fashion. From September 2018 Technogym will in fact be the Official Wellness Partner of the National Chamber of Italian Fashion, the association that promotes values and culture of Italian fashion and creativity all around the world.

The link-up between Technogym and Italian fashion represents an important platform to promote, at a global level, the concept of wellness, a profoundly Italian way of life, with its roots deep in the ancient Roman saying of “mens sana in corpore sano”, as well as in the Renaissance principles of aesthetics and equilibrium.

Wellness meets fashion at National Chamber of Italian Fashion

Wellness, a concept launched by Technogym over 20 years ago, means a balance between body, mind, spirit and is achieved through regular physical exercise, healthy nutrition and a positive mental approach. A message that goes beyond the purely hedonistic vision and image of fitness, entering a more holistic and emotional paradigm: from "looking good" to "feeling good".
In a global context in which wellness, health and sport represent macro trends both for consumers and the industry, and in which the fashion world is becoming increasingly aware of health and sustainability issues, the partnership between Technogym and the National Chamber of Fashion establishes and consolidates the bond between the premium and aspirational Technogym brand and the fashion industry, one of the Italian lifestyle icons in the world.
In this regard, Nerio Alessandri, President and Founder of Technogym comments "Design, fashion, the Mediterranean diet and more generally Italian lifestyle are key elements of the concept of wellness promoted by Technogym, aspiring to make Italy the world’s number one producer of wellbeing and quality of life".

Carlo Capasa, President of the National Chamber of Italian Fashion, adds: "Wellness and well-being represent values strongly related to fashion and inseparable from a wider concept of sustainability. In this sense, we share with Technogym the same vision and approach to self-care and having a healthy relationship with one's body ".

/related post

Technogym and Inter FC celebrate 20 years of partnership

For 20 years Inter champions have been training with Technogym: at the Milan store the event to cele...

The site uses its own technical cookies, anonymous third party analytic cookies and third-party cookies that could be used in profiling: in accessing any element/area of the site outside of this banner, you consent to receiving cookies. If you want to know more or refuse consent to cookies, click here. OK