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Technogym opens its Wellness Boutique in Madrid

Technogym announces the opening of its Wellness Boutique in Madrid, Calle Claudio Coello 77. The new space covers an area of around 500 square meters, distributed over 3 floors and will become the Wellness reference place where you can discover in a personalized way the products created with the most select materials and the best craftsmanship techniques.

A Wellness space in Madrid

It is the perfect place to experience the Wellness lifestyle in all its aspects and facets: where visitors will not only be able to buy the best products and services for physical exercise, athletic training and rehabilitation, but will also be able to assess their level of physical performance, obtain a personalised training programme created by experienced personal trainers and participate in training sessions.
In the new space, users will have at their disposal all Technogym's products, services and digital technologies, they will be able to test them and learn to use them at home with the support of experienced personal trainers.

Personal Line, the design line by Technogym

In the ground floor there is the boutique area with a complete selection of products from the Personal Line, Technogym's premium line and the protagonist of the new space. Specially designed for users who wish to create their own gym at home, on their yacht or train in the world's most exclusive designer hotels, equipped with highly professional products for cardiovascular, power and functional training - connected and coordinated in terms of style and design.
The iconic Technogym designs developed in collaboration with Antonio Citterio, combining the designer's style with the latest technology, will be present in this area: Run Personal, Recline Personal, Cross Personal, Kinesis Personal, Technogym's design icon, a work of art. offering 200 exercise possibilities in less than a square meter, to move your body and mind, and Power Personal; equipped with UNITY, a state-of-the-art technology interface that allows the user to access a fully customized training experience suitable for everyone from beginners to professional athletes. It includes your own training program data and content, applications, websites and TV channels directly from the Personal line.
Cross Personal on show at Technogym Store boutique in Madrid
On the first floor, the user will find MYRUN, the interactive treadmill for training at home, Wellness Ball Active Sitting, the stylish alternative to the traditional chair that turns sitting time into an opportunity for exercise, and SKILL LINE, the athletic performance training product line created thanks to Technogym's long experience as the official supplier for the last seven editions of the Olympic Games, which combines sports training with design.

The world's best athletes train with this product line inspired by a passion for sport and dedicated to all those who seek to challenge their limits and improve their performance, power, speed, endurance and agility through SKILLMILL, SKILLRUN, SKILLROW and SKILLBIKE.

In addition, with the opening of this new space, Technogym has initiated a series of partnerships with the best fitness centres, hotels, sports clubs and medical centres in the city, to develop training programmes and activities to be carried out at home, in the gym, in hotels or outdoors.

The opening event in Madrid

The opening event gathered a large number of guests, reunited to celebrate the opening of the space that will become a point of reference for all sport and Wellness enthusiasts across Spain. Nerio Alessandri, Technogym’s CEO and Founder has welcomed many famous faces from the sports and lifestyle world, including Luis Figo, Ronaldo Nazário, Fernando Hierro, Fernando Morientes, Marc Gené, Carmen Jordá, Antonia Dell’Atte, Linda Morselli, Sergio Carvajal, Natalia García Timofeeva, Cristina Tosio, Paloma Segrelles, Alejandro Blanco, President of the Spanish Olympic Committee…. and many others.

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