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Technogym takes wellness to Berlin with a shop in shop in KaDeWe

Technogym announces the opening of a pop-up space dedicated to Wellness lifestyle in KaDeWe - the landmark department store, reference for luxury and lifestyle in Berlin - from June 3rd. Visitors will find all the most innovative wellness innovations at the ground floor at the main entrance where Technogym will display a selection of the most advanced products specifically designed for Wellness at home.

Customers will have the opportunity to find the best products and services for home fitness and also get a personalized consultancy from Technogym’s personal trainers on how to improve their lifestyle.

The presence at KaDeWe will also be the opportunity to display, for the first time in the German market, the brand-new Bike Personal – the latest product form Technogym’s Personal Line, a collection of iconic products for Home Wellness that combine innovation, technology and design. Personal Line’s stylish design, inspired by science and nature, is the result of the collaboration between Technogym, with its three-decades of research experience in developing fitness and wellness products, and world-renowned furniture designer and architect Antonio Citterio.

Bike Personal is a professional bike, equipped with the most innovative training programs and a design object that can be perfectly within any interior style. The materials chosen are elegant and refined, such as micro-polished steel and aluminum worked at the highest level of craftsmanship.

Bike Personal is fully integrated with Technogym’s MyWellness Cloud digital platform, which offers a complete range of contents and training programs dedicated to fitness, sport and health available directly on the display of the product. Thanks to UNITY - the digital touchscreen interface - users can live a fully personalized experience made up of their training programs, data and content, applications, favorite websites, social networks, entertainment options like Netflix and Youtube and TV channels.

Beside the new Bike, the Personal collection present at KaDeWe also includes: Run Personal the revolutionary treadmill, the perfect combination of cutting-edge technology and functionality and Kinesis, Technogym’s work of art that offers 200 exercise possibilities in less than one square metre. Thanks to the “Fullgravity” international patent Kinesis allows three-dimensional movement that activates all the kinetic chains of the body thanks to the innovative sliding cable system with 360 ° rotation that offers resistance to movement in any direction.

Wellness and healthy lifestyles undoubtedly represent a dominant contemporary trend influencing all consumer sectors. When it comes to home interior design, as awareness and understanding about the importance of a healthy lifestyle continues to increase, the demand for at-home fitness solutions is becoming a priority for the global population. In each and every home, Technogym can create tailor-made solutions suitable for the available space, home interior style and user’s training needs.

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