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Technogym takes Wellness to Paris inside Bon Marché

From September 6th TECHNOGYM is at the Parisian department store Le Bon Marché Rive Gauche. Within the new temporary section "La Famiglia" dedicated to Italian lifestyleTECHNOGYM presents a retail space focused on Wellness Lifestyle.

The department store, a reference for luxury and lifestyle in Paris, will dedicate 1100m² of its exhibition space to Italy.

TECHNOGYM will propose its latest innovations specifically designed for Wellness at home. Among these, will be shown the Personal line, equipped with the innovative UNITY console which offers to users a range of entertaining and digital solutions.

The space will be animated by the Technogym Master Trainer team that will be available to give guidance to customers on exercise and training and provide all the information on the TECHNOGYM solutions.

Technogym's Personal Line inside Le Bon Marchè

Technogym's product lines dedicated to Home Wellness by TECHNOGYM have been designed by  Italian designers, including Antonio Citterio, one of the most famous on the international scene. Designed to be functional and beautiful, these equipment show a new approach to pursuing physical activity in all environments suited to wellness. Each line is born from the company’s  three-decades research experience in developing products.

The products displayed in the area of Technogym Le Bon Marché are part of the Personal Line, a collection of training products that combines technology, design and craftsmanship and that offers the user a completely customized Wellness experience thanks to the interactive console.
The Personal line includes the innovative Kinesis Personal for gentle gymnastics that, thanks to the Fullgravity patent, gives freedom to the natural movement by offering 360° resistance, Run Personal treadmill, the elliptical Cross Personal and Recline Bike, all equipped with UNITY, the most advanced existing multimedia interface.

Parisian customers will also find the Wellness Tools, a selection of unique design products for those who want to practice with style at home and while on the road. For those in search of simplicity, efficiency and safety during training, Wellness Tools have been designed to tone up the body and muscles. They are complementary, reliable, functional and easy to use even when travel.


The creator of "Le Bon Marché"

Le Bon Marché, which in French means "good deal", is one of the largest department stores in Paris in the 7th arrondissement.
Founder Aristide Boucicaut, a 19th century French entrepreneur, is the son of the owner of a small shop selling textiles. As a street vendor and head of department later, he becomes a partner of Paul Videau who owns a small shop called Au Bon Marché Videau. After an initial period of collaboration, Videau feels a long way from Aristide's sales style and marketing and sells its share.

le bon marché department store

In the mid 1800s, Boucicaut, as the only owner of the warehouse, was able to give direction to its innovative marketing ideas and as result the store's sales increased from CHF 500,000 to CHF 5 million. The care and attention to the customer allowed him to offer services that until then were very neglected if not unknown. The entrepreneur, observing the various needs of customers, introduced a reading room for husbands while their wives shop. And also prizes and entertainment activities for children. Among the many other innovations: the creation of the first mail order catalogue and the 1867 marketing campaign for seasonal sales. For example, white selling, a campaign designed to sell sheets and bed linen in winter, when sales are typically very low.

The entrepreneur introduced several social innovations for his employees. Since about half of them are women, dormitory accommodation was provided for unmarried women workers in rooms on the upper floors of the store. It offered career advancement paths and constitutes a fund, drawn from the profits of the shop, which helped sick employees. It also offered pensions to employees who have worked in the shop for 20 years.

When Aristide died, Le Bon Marché had 1788 employees and a turnover of 72 million francs.

This is the incredible path of the entrepreneur who has created what is considered the world's first "department store".

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