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SWEAT! launches formats to create an innovative and engaging member experience

When we were developing the concept for the SWEAT! brand, our vision was of a performance-driven, friendly and welcoming gym

SWEAT! is the brainchild of Frank Reed with the aim to offer an immersive and fun training experience in a colourful and open environment.
Comprising six sites SWEAT! Sutton is the latest facility to open – set in an impressive 17,000 sq ft - offers an extensive range of equipment split across Cardio, Strength, Functional, Free Weights, Group Cycle Studio and Strength including in the cardio area to offer the very best digital experience as well as the innovative SKILLMILL, SKILLROW and SKILLBIKE.

The vision of Sweat! and Technogym

The facility was created with the vision of having different functions leading off the gym floor, so members could cast their eye over their next workout option and have lots of choices.
Immersive, connected products became an integral part of the SWEAT! Sutton facility as the experience is key to member engagement and the vision of the zones.

We offer seven group exercise options and wanted to make the user experience truly immersive. Equipment is always a major element and it such an innovative gym experience in such a new setting we needed a partner who understood the mission behind the brand, and could help us delivery the best user experience which is why SWEAT! chose Technogym.

Key zones at SWEAT!

The SKILLBIKE Zone brings competition to the gym floor with three different class types – speed, stamina and power – each lasting 30 minutes and concluding with the race programme.
Excelerate delivers a boutique-style training experience, with athletic workouts built on four key modalities and seven primal movement patterns. Members move between Technogym’s SKILLMILLS, SKILLTOOLS and body weight exercises, while Technogym’s heart rate training solution – TEAMBEATS – provides the data.
SKILLROW classes bring members together for competitions and camaraderie. All SKILLROWS are connected to a large screen, so users can see their data in real-time.

Feedback and the future of the gym

Member feedback to the new facility has also been fantastic “Our members tell us they’re blown away by the gym, with its seven group exercise options under one roof,” says Reed.

They love being able to measure and download their data, compare results with their friends, and get involved in fitness challenges.

With plans to grow and enhance the member experience further as well as expand the brand into new sites the SWEAT! journey will be an exciting one.

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