The site uses its own technical cookies, anonymous third party analytic cookies and third-party cookies that could be used in profiling: in accessing any element/area of the site outside of this banner, you consent to receiving cookies. If you want to know more or refuse consent to cookies, click here.

No more plastic pollution: we are millennials

With the European Union ready to ban disposable plastic by 2021, the choice of living a plastic-free life is becoming a reality. If environmental awareness alone is not enough to convince us, perhaps the many opportunities for responsible plastic pollution reduction that have arisen in recent years will.
It often starts as a challenge – for example, after having watched A Plastic Ocean on Netflix or the last episode of Sir David Attenborough's BBC documentaries The Blue Planet – and at first you think it shouldn't be so difficult, until you realize with horror that you're drinking from a plastic straw. With the sense of guilt who has just contributed to making the land inhospitable for every animal species, we start looking around, at the supermarket, at home, at the office, and we notice that plastic dominates us, a silent colonizer with the harmless appearance of a single-portion salad.
A green heart in a plastic body: fear the mighty salad
Living in modern day’s world means having an impact and it is naive to pretend to maintain a lifestyle in line with modern standards – therefore to consume, warm up, travel and communicate - and be ecologically compatible with our efforts alone. However, this does not mean that everyday gestures do not matter.

So, let the challenge begin.

A guide to a more sustainable path

The ground rule from which to start is not to expect perfection. The journey towards a plastic-free life should not be stressful and frustrating, but an opportunity to improve oneself, to give space to creativity and to free oneself from a certain dose of conformism. In the long run, it saves money too, though initially it may seem the opposite.

Where to start? In that place where all our changes find inspiration, or on Instagram, where the evangelizers of the plastic-free movement are not lacking.

Among the most loved and followed plastic-free proselytizers are Lauren Singer (@trashisfortossers), CEO of Package Free and lifestyle influencer to all intents and purposes, and Bea Johnson (@zerowastehome), writer and activist of the Zero Waste Movement that, together with her family of four people, in 2015 produced a single jar of plastic pollution.
Glass jars are great substitutes to their plastic equivalent
If in your mind is it forming the image of a group of hillbillies that lives off hunting and fishing, shake that off, because the Johnson are a classic wealthy family of San Francisco, with an army of glass jars and containers at their disposal.
The Golden Rules to reduce plastic waste
Before Bea Johnson published the book Zero Waste Home, recycling was relegated to the sculptures of toilet paper rolls from Pinterest's kindergartens and notice boards. Now it is hard to find anyone who doesn't have at least a vague idea of her five golden rules - to be strictly applied in this order: Reject, Reduce, Reuse, Recycle and Compost.

Reject plastic packaging, buying as many loose products as possible, both fresh and dry, and reduce purchases in general.

Your local market is an excellent option to buy plastic-free products
Accustomed to supermarkets, the zero-waste challenge may seem desperate at first, but the more the movement becomes popular, the more alternatives multiply (besides, to change the world you need to make a little effort).

Bulk stores - such as Unpackaged in London and Fillery in NY - offer a cosier and more personalized shopping experience than traditional supermarkets, removing small portions for singles from the monopoly of plastic packaging.

Then let's remember that there are a lot of markets, and if there is one thing that millennial likes, it's saying that they are going to the market.

Unpackaged beauty

However, we do not just live on food. For body care, the freed from plastic - which is a beautiful title to boast of - has two options: to launch into the DIY or rely on one of the many brands that promise to make us beautiful and sustainable. Almost everywhere, you can find tips for scrubs with coffee grounds, or shampoo with eggs, cream oil and lemon. However, for those who have less time, sensitive skin or do not like to smell like a pastry shop, there are many trendy solutions available.
When lipstick can be green not just by its colour
For makeup, the offer is slightly more limited, but there is no shortage of eyeliners and lipsticks in beautiful glass and metal packaging. In addition, let's not forget that the new frontier of beauty care is skincare, so the make-up to wear in the future will be the purest and most natural skin possible.

The time is right to discover your environmental side, especially now that sustainability has never been so chic. Therefore, stock up on glass and metal jars, canned bags and bamboo brushes and go save the sea. Or go shopping, whichever way you like.

/related post

Manage your mind not to give in to temptation and overcome the desire for comfort food

An MIT study has shown that the desires we feel during periods of social isolation share a neural ba...