Participants’ MOVEs – Technogym’s unit for measuring movement – will be logged through Technogym’s mywellness cloud, the industry’s first cloud-based open platform.
The powerful social campaign in the fitness industry
The new 2018 edition of the campaign allows operators to win and donate a piece of Technogym equipment to an association of their choice, thanks to the awarding system which enables every facility to win by reaching predefined targets of movement performed.
Alongside the social opportunity, ‘Let’s Move for a Better World’ is also a very efficient tool for clubs to increase business. The campaign has been proven to attract new members thanks to the initiative’s communication campaign through web and social media, and the viral effect created by members sharing their training sessions online.
- Visits increased by an average 23%
- New memberships increased by 13%
- Over three quarters of participants saw an increase in the engagement and motivation of existing members
The reason why
This social campaign Let's move embodies Technogym’s mission to improve wellness on a global scale. Technogym recognises that the education of the younger generation is a crucial starting point for achieving this goal, and building a more sustainable society based on personal health.
Share your pics with us using the hashtag #LetsMoveForABetterWorld. The best photos could be published on our Let's Move website.