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Technogym hosts Let's Move For A Better World 2018 Conference

Technogym celebrates the astonishing results of ‘Let’s Move for a Better World’ social campaign during the Let’s Move For a Better World Conference at the Technogym Village in Cesena.
The campaign, today at its 5th edition, leverages TECHNOGYM technology and connected equipment to motivate people to move more and more regularly and to spread awareness in fighting obesity and sedentary lifestyles.

From 12 to 31 March everyone training on Technogym equipment in almost 1000 fitness centers taking part in the campaign had the chance to contribute to a good cause and donate pieces of Technogym equipment to a non-profit organization within their local community.

The result? 1033 fitness facilities across 29 countries, over 180.000 participants, 628 million MOVEs generated, 263 million calories burned for a total of 241 products donated to a non-profit organization.

Delegates from participating facility located all over the world were invited from 20 to 22 May to Technogym Village in Cesena for a 3-day experience full of fitness and wellness events: speeches, exclusive workout sessions, digital innovation workshops and wellness activities to share knowledge on how physical activity can provide a vital contribution to building a more sustainable society based on personal health, and to celebrate the campaign winners during the official awards ceremony.

The social and economic aspects of the campaign

Besides having an important social impact, 'Let's Move for a Better World' is also a very effective tool for expanding the business of individual clubs. The results of previous editions have shown a 26% increase in attendance figures at fitness centers and a 14% increase in the number of members, thanks both to the campaign's web-based and social media-based communication strategy, and to the viral effect created by members who share their training experience online.
‘Let’s Move for a Better World’ is the biggest social campaign in the fitness and wellness industry that embodies Technogym’s mission to improve wellness on a global scale.

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