The premium fitness and sports firm supports the virtual edition of the renowned cycling competition
The Giro d’Italia Virtual is and indoor cycling project, developed by RCS Sport – a sport and media company organising some of Italy's biggest sporting events – and BKOOL, an indoor cycling simulator. Thanks to Technogym MyCycling and all the connected professional indoor bikes by Technogym, this project allows cycling enthusiasts to digitally experience first-hand the various stages of the Giro 2021. Through a digital platform developed by BKOOL – compatible with Technogym Ecosystem – cycling lovers will get the chance to live a mixture of 3D simulation, real-life videos and riding to reach the best-quality and most accurate experience for every stage of the Giro.
The Giro d’Italia Virtual is composed of three different phases: Grande Partenza (Big Start) – Part 1 (from October 15 to January 2), Grande Partenza – Part 2 (from January 14 to April 3) and Grande Arrivo (Big Arrival; from May 6 to May 29). This last step will take place at the same time with the Giro d’Italia 2022.
MYCYCLING has revolutionised professional cyclists’ indoor training thanks to its TNT system – Technogym Neuromuscular Training – and it was born from the collaboration between Technogym’s R&D department and the world’s best trainers, physiologists and fitness coaches. MyCycling offers a complete indoor training option aimed at enhancing metabolic and neuromuscular functions.
SKILLBIKE – created thanks to Technogym’s experience with Olympic athletes – improves strength and endurance, and maximizes efficiency through training routines based on power and workout sessions including uphill simulations; it enhances performances in a new, functional and engaging way.
About the jersey
This exclusive jersey was realized keeping the rigors of indoor training in mind. The 3D-Mesh fabric allows best air breathability to keep you cool, while the 100%-polyester interior part ensures maximum absorption and dispersion of sweat.
The jersey is not too transparent, so it can be worn for group training, too. When used at home, it’s easy to take it off thanks to the long zipper. It includes a couple of back pockets for AirPods, mobile, headband or whatever else you use during your workout. The low collar and short waistline ensure maximum breathability. It can serve as a great jersey option for bike rides on hot summer days.