There is no country in the world that, as a percentage of the total population, has as many vegans as Israel. Until a few months ago, Israel was the only country where the famous American chain Domino's Pizza offered an entirely vegan based menu. In the city of Tel Aviv alone, there are over 400 vegan and vegetarian restaurants. If you're a member of the Israeli army and you happen to be vegan, you can be sure that no one will ever ask you to wear leather boots.
We've got all the elements to say it: Israel has lived in recent years a real "vegan revolution".
Israel’s magic formula
Traditional and Jewish culture
After all, aren’t hummus and falafels the first things that come to mind when talking about Middle Eastern cuisine?
One cannot but reserve a decisive role, then, to the Jewish culture. The strict food rules are in fact a particular characteristic of this religious culture, and many believe that this cultural substratum has made it easier to be open to diets with numerous restrictions, such as the vegan one.
A small country
In addition, the small population makes reaching a large proportion of the population through various media easier. Putting an idea into circulation and getting it accepted by significant groups is therefore relatively simple, all the more in a country where social media is used massively.
A young country
Unlike in contexts with more ancient and deep-rooted culinary traditions, gastronomic experimentation is not seen as a "threat" to tradition, but quite the opposite.
Need an example? Supermeat, the startup that, by extracting animal cells with a single biopsy, aims to produce meat in the laboratory "in a potentially infinite amount".
We did say that magic was somehow involved in Israel's culinary revolution...