This is an acceleration of a long-brewing trend. The Eventbrite paper also found that “since 1987, the share of consumer spending on live experiences and events relative to total U.S. consumer spending increased 70%. People want to experience more, and businesses are evolving and entering the market to meet that demand”. Delivering experiences would seem to favor the fitness industry. Over the last few years, health clubs have broadened their fitness programming by integrating gamification, high-adrenaline small-group training, and other novel concepts to keep members engaged. Fitness programming is more creative than it’s ever been. Everything from drumming to twerking have been introduced into exercise classes. There’s truly something for everyone.
Creating Value-added Engagement
- A sense of community
- Brand love
A brand that evokes a neutral response and is consumed passively in auto-pilot risks losing its identity, having no point of differentiation, and falling prey to competitors, eventually running the risk of brand irrelevancy.
Choose Your Own Adventure
Equipment that excites your members can be your most powerful retention tool. Here’s what to look for in these experiential cardio units.
Shift to real riding
SKILLBIKE, together with the other SKILL LINE products, is part of a specific strategy to address the fast growing trend of sport performance training both in mainstream health clubs and boutique studios. More specifically SKILLBIKE is the one and only stationary bike perfectly simulating road bike and opening a completely new market space for fitness clubs to attract new customers and to offer a new programs and unique indoor training experiences (cycling global market is expected to grow from 46 Billion US$ in 2016 to 67 Billion in 2024).
SKILLBIKE is a digital and fully interactive product: the integrated 7” colour LCD connected console provides all of the relevant data of your performance with real-time feedback on cadence, watts, speed, distance, gradient, heart rate, selected gear and gear ratio. SKILLBIKE also features a wide range of training programs, targeted routines and routes to fit your goals and performance tests in order to evaluate your threshold power and choose the best training level for you. SKILLBIKE is integrated with Strava, Garmin and Zwift to keep you on track with your goals. SKILLBIKE is also ideal for small group training sessions on the gym floor or in a studio environment. Trainers can offer two different yet equally engaging class experiences: Race and Performance. The SKILLBIKE professional app allows trainers to prepare the class in advance and enables seamless class management.
How to train with SKILLBIKE
Along with Real Gear Shift, SKILLBIKE also includes:
- Multidrive technology. This patent-pending feature allows riders to switch from power-based training routines to hill climbing simulations. This offers the same feel of outdoor riding, improves strength and endurance, and maximizes cardio output in a new and engaging way.
- Riding design. This patented feature replicates the functional structure of outdoor bikes. The frame and handlebar are shaped to seamlessly accommodate different riding positions, such as road, time trial, and mountain bike.
- Road effect system. This feature augments the Multidrive technology by reading your pedaling style and performance patterns.
- Pedal printing technology. To increase your efficiency, SKILLBIKE provides feedback on the circularity and symmetry of your pedaling while in different gears.
- Workout variety. SKILLBIKE also features a wide range of training programs, targeted routines, and entertaining routes to fit your goals and training level.
- State of the art connectivity. SKILLBIKE is a fully interactive product. The integrated seven-inch color LCD console provides performance data with real-time feedback on cadence, watts, speed, distance, gradient, heart rate, selected gear, and gear ratio.
- Group-training ready. SKILLBIKE is also ideal for small group training sessions on the gym floor or in a studio environment. With SKILLBIKE, trainers can offer two different yet equally engaging class experiences: race and performance. The SKILLBIKE professional app allows trainers to prepare the class in advance and enables seamless class management.
Cardio machines like the SKILLBIKE make it easy for club operators to deliver a unique and engaging experience.