Data offers us a powerful way to create personalised customer journeys to extend retention and encourage loyalty.
Why Fitness Businesses Need To Transform
Everyone in this industry wants to improve things for the consumer, said Andrew Grill, speaking at our event. I’d like you to consider three big benefits to embracing digital: efficiency, effectiveness, and disruption. With just a few changes, you can start using digital developments to create a better experience for your customers, so they stick with you for longer.
The Three Forces of Disruption
Disruption happens when there are profits to be made, when there is new technology, and when consumer demand forces change, he explained. Every company needs to disrupt themselves if they want to adapt. In the Wellness industry, the boutique model has offered a non-subscription model, but the customer will only keep paying when they are getting value. If you stand still, the disrupters will come in.
Digital Is Changing The Customer Journey
Turning Customer Data Into Action
A lot of this data is proprietary, and you can only access it by asking the customer’s permission, he said. This is one compelling reason for gym owner to buy digital. How can you work with fitness kit, and apps like Technogym mywellness cloud, to access that data and make it work for you and your customer? The more you can know about your users between gym visits, the more you can give them a reason to stay. Use data to make the entire customer journey work seamlessly, so they have no reason to go anywhere else.
How can you work with fitness kit, and apps like Technogym mywellness cloud, to access that data and make it work for you and your customer?
Live Customers Or Digital Agents?
Smartphone data plus developments in AI will manifest itself as digital agents,” he said. These bits of tech will take over the mundane, replicable chores of life. Your customers might soon use digital agents to book classes like Group Cycle or Skillbike Classes, or ask about membership. It also means your marketing department will have to start writing ad copy for robots, not for humans. These digital agents will be a gatekeeper, a bit like a PA. It’s already happening, so get ahead and start using it in your facility.
Pay Attention To These Big Changes In Data
GDPR might still strike fear into the hearts of your marketing team, but it actually presents an amazing opportunity for value exchange, enticing customers to hand over more of that priceless data.
The more you can know about your users between gym visits, the more you can give them a reason to stay.
Four Things To Do In 2019
1) Digital Diversity
2) Educate Yourself
3) Data Audit
4) Future-proof Your Business
The wellness industry has enviable access to our customers time and data. Digital puts us in a powerful position. “Disrupt or you will be disrupted,” said Andrew Grill. What are you doing to embrace digital and be a forward-thinking fitness business?