Starwood's then Senior Director and Brand Manager, Vincent Ong, said Westin's stated intent was to enable guests to leave the hotel feeling better than when they arrived - and in fact, no panoramic location, spa, Michelin-star restaurant or friendly service will ever be able to match a night of deep, refreshing sleep.
Mattress define the quality of a hotel's room
W Hotels, for example, developed the Do-Not-Disturb Bed, launched on the market as "your ticket to daily escapes" and described by some guests as "the closest thing to a cloud" and "more homely than home". In detail, it is a 30 cm high mattress with patented technology, consisting of helical springs that reduce the impact of movements, white 300-thread silk sheets and cushions in down or hypoallergenic materials.
Since 2006, Rydges Hotel & Resorts, in collaboration with A.H. Beard, the leading Australian mattress manufacturing company for over a century, has equipped many of the rooms of its Dream Bed structures, an avant-garde mattress in high quality latex with zones of different bearing capacities.
You only have one chance to make a good first impression and the bed is what gives you the chance to make it.
Why sleep in an hotel is better
First, manufacturers generally tend not to produce each individual bed component separately as it is found in the rooms. For example, the Heavenly Bed mattress supplied in Westin rooms includes a removable cover with zip closure, while what consumers can buy has the pillowcase sewn permanently. In short, they could sell the mattress but not the sheets, or mattresses with qualities just different from those of hotels.
After all, at least for business, it is a good thing that the experience of a king-size five-star suite remains confined within the walls of the hotel. According to Ratieri,
We're in the sleep sales business. If we fail, we are in trouble.