But which are the structures that are really able to do this? In which hotels have the most iconic characters of the last century spent the night? In what areas have conversations taken place that are able to mark our history, our culture and our imagination? We were a "tour" of the world, discovering it for you.
There is only one thing in the world worse than being talked about, and that is not being talked about.
To distinguish themselves in the basket of an increasingly vast and varied series of proposals, the experts of the hotel industry advise managers and entrepreneurs to focus high on the definition of a solid and recognizable brand identity. If then, in addition to offering design furniture and exclusive furnishings, tailor made services to users and entertainment during your stay, you have some tricks in your sleeve that can leverage the collective imagination, it's worth playing them.
They will be famous
Opened in 1860 with a ceremony officiated by the Prince of Wales, the Regent Street hotel is now a prestigious 5-star member of the Leading Hotels of the World Association. In its current appearance, it boasts 380 rooms, a business centre, a ballroom for 400 people, bars and various restaurants in addition to the Palm Court, the tearoom that has been open for 150 years.
Oscar Wilde, who appreciated the comforts and loved the hotels, lived the last years of his life at No. 13 Rue Des Beaux Arts, in the sixth arrondissement of Paris, guest of the Hotel d'Alsace, now renamed the Hotel. Wilde stayed in number 16, the room that was modernized with eccentric decorations reminiscent of the style of the Irish author, and took the name of Oscar Wilde Suite.
The elegant resort, the first on Lake Garda, was also the residence of Vladimir Nabokov, who seems to have taken periodic refuge in Italy to study butterflies.
New hotels, new stories
Among the authors of reference are Allen Ginsberg, William Burroughs, Gregory Corso, who had established a second headquarters in the city of Paris, at the Relais Vieux Hotel, as evidenced by the photos hung in the lobby of the hotel. Today it is a four star hotel but originally it was a Spartan place, intimate as an alcove, run by a woman, Mrs. Rachou, who did not disdain the bohemian lifestyle of her guests. It is said that he even allowed them to write on tables and walls, so as not to limit their creativity; and it seems that he was often charged in poems and stories with dedication.
Another Paris habitué is the queen of the romantic thriller Mary Higgins Clark, who at Plaza Athenee always rents the same suite, one that overlooks Avenue Montaigne and has been renamed with her name.
Her colleague Agatha Christie, on the other hand, found inspiration to write Murder on the Orient Express in a historic hotel in Istanbul, which was built in 1892 specifically with the aim of accommodating passengers on the famous train that connected Paris to old Constantinople. Elegant and luxurious, wrapped in timeless charm, the Pera Palace Hotel is located in the centre of the Beyoglu district, in the European part of the city. In honor of the lady of detective stories, the restaurant of the hotel has been renamed Agatha.
The residence, still considered an extraordinary early example of functional tropical architecture, was also used as a location for films inspired by the saga of the famous investigator. During Dr. No's shoot, Ian Flaming's destiny intertwined with that of Chris Blackwell, the former manager of Island Record, the music label that exported reggae beyond the coast of Jamaica and now boasts a portfolio of artists ranging from Bob Marley to U2. Blackwell, who worked as a location manager, fell madly in love with the Golden Eye residence, of which he became the owner in 1976, years after the writer's death.
In 40 years the estate has tripled in size and today looks like a sort of holiday village consisting of villas surrounded by greenery and cottages on the sea. In the same area there is also Villa Fleming, the private residence of the writer who has been renovated and made available to the most demanding guests in terms of storytelling. A place of the soul packaged in super luxury mode: the Golden Eye Resort is a kind of paradise where the black angel Naomi Campbell often wanes.
Speaking of beautiful women it is necessary to spend a few words on a very young Julia Roberts who lent her face to Pretty Woman, in the iconic film that indelibly marked the collective imagination of the 90s.
Hall of fame
Built as a copy of the medieval Château d'Amboise in the Loire Valley of France, the Chateau Marmont stands on a hill north of Sunset Strip Boulevard. Designed in the late 1920s as the first earthquake-resistant residential unit to be built in Los Angeles, it was due to open in the fall of 1929 but due to the economic crisis the owners could not sell any of the apartments and turned it into a hotel.
The result is that the rooms are very similar to mini apartments, with separate rooms, kitchens, balconies and independent terraces, with spectacular views of the city.
A destiny that in a way recalls that of the Carlyle Hotel in New York, where John Fitzgerald Kennedy lived for 10 years on floor 34 and where it seems that most of the clandestine meetings with Marylin Monroe took place, who had a reserved route so as not to intercept the other guests of the hotel during the frequent visits to the presidential suite. Carlyle's Royal Suite is still the hotel's most popular room, what guests ask when they want to respect themselves, according to the general manager. In fact, sleeping in the same bed occupied by Kennedy, Truman and Micheal Jackson gives you some thrill.
The same thrill that you get at the Hotel De Bilderberg in Oosterbeek in Holland where, in 1954, the first meeting of the Club Bilderberg was held, think tank of neoliberal ideology and hypothetical undisputed leader of the world.