The world is rapidly changing and in every industry, including fitness and wellness, consumers are looking for engaging and personalized experiences designed around their needs, passions and aspirations.
In this scenario, Technogym has just launched the new CLUB 4.0 concept to provide industry operators with a complete range of training experience FORMATS to offer end users variety, motivation and personalization. Each format is dedicated to a specific experience – running, cycling, rowing, bootcamp, etc – and includes an ecosystem made of equipment, digital services, training programs and visual merchandising to create, inside fitness clubs, different areas (shop-in-shop style) in order to offer consumers the possibility to choose from a training experience variety based on the different passions, needs and objectives.
This new approach, that puts the end-user at the center, requires new skills and implies a completely different collaboration model between club operators, technology providers, architects and consultants. All of them will be involved to co-design new, unique and authentic experiences, from the standard one-to-one vendor-client transactional relation to a many–to-many approach.
In practice Technogym’s CLUB 4.0 means different areas within the club to offer different training experiences inspired to different sport discipline. Using specific APPs, trainers can easily and seamlessly set up fun and motivating classes and manage all aspects of a workout, from scheduling classes to music selection. Trainers can also choose specific training sessions from the library and pre-set parameters for participants to follow.
The CLUB 4.0 training formats include:
Club 4.0 leverages the mywellness
digital platform and the Technogym Ecosystem that connects all Technogym products and programs. This means users can collect and access all their personal data in the same profile via a mobile app, whether they are working out during a class, on their own or on Technogym equipment in the facility, as well as outdoors.