In this editorial, we try to answer the main questions around the subject, giving a brief insight into how to efficiently use chat bots in fitness centres:
Chat bots, what are they and how to use them
What is a chat bot?
The question is immediate, but the answer requires an exhaustive and, consequently, fascinating explanation. Often labelled as "intelligent agents", chat bots are not simply virtual robots with which to interact, talk or ask questions of various kinds.
The performance and reliability of such bots are constantly increasing: today, in fact, chat bots, of which there are many variations, integrate machine learning functions (automatic learning), acquiring information both from their own "errors" and from feedback and reviews from users that are increasingly active on digital channels.
Chat bot: what it means
In summary: Chat bots are chats in which the interlocutor is not another human being, but a robot.
Chat bots: how they work
It is estimated that by 2020, 25% of this type of businesses will acquire these technologies (virtual customer assistant).
Many brands and companies use these innovative tools. The goal? Intercept the needs of users through the devices and tools they use most: smartphones (or tablets) and instant messaging apps.
Chat bot, using it in a fitness centre
Not only that. A fitness centre must include customer care actions. Customer care is one of the privileged areas of interest and application of the chatterbot universe (whose ecosystem is already well established).
Thanks to the chat bot assistant, customers can request information and satisfy their curiosities - 24 hours a day, 7 days a week - about the courses and activities available.
Fitness centres and Chat bots
For its part, the bot is able to customise each parameter: from the number of repetitions of the exercises to the rest period to the time calculated before starting (or resuming) the training, guiding the user in the best way with descriptions, gifs, videos and images.