- 1. First hypothesis - definition in July/August in the case of a budget that is created on the logic of the sports year.
- 2. Second hypothesis - definition in November/December in the case of a budget that is created on the logic of the calendar year.
Calculating the marketing budget as a percentage of production revenues is the method most used by micro and small companies because it is easy to compute.
So let's try to give an identity to these activities, transforming them into numbers and values of value.
What is misunderstood in this way of conceiving marketing and its "voices" is often very simple
- 1. I consider MARKETING everything that involves representing the brand/logo of the company (divisions, contracts, management and headers)
- 2. I consider MARKETING everything that cannot be located easily and which contributes to provide a branded service of the centre.
Web or online activities and off-line activities

Web or online activities from off-line activities
- Website & investments in seo/sem
- Newsletter service
- Fan page management & Facebook ads
- Cost for other social partners
- Sms marketing & landing page
- Creativity (web graphics)
Off-line activities
- Paper prints (in support of marketing activities but also commercial)
- Posters and other non-web local media (radio/print)
- Gadgets/ uniforms
- Spaces and permits for fairs, indoor and outdoor promotions
- POP equipment
- Cost of human resources for promotion activities
- Advertising material for local conventions and partnerships
- Creativity
- Miscellaneous