Anyway, today you just have to look around while walking down the streets of any city to realize: athleisure is the new casual.
The buzzword is comfort
Dressing clothes that make people feel at ease, are not uncomfortable and last for a long time seems to have become the priority for many people, who don't want to give up style anyway. And so it is fashion that has to adapt to new needs, changing its canons and putting creativity into play in creating versatile, comfortable and durable materials using cool models.
There is a report created by the NPD Group to confirm the overall impression: that the category of consumers who, more than any other, guarantees the ongoing success of the sports shoes market are those who buy them to wear them in their spare time. In short, it's no longer (only) athletes who buy sports shoes, so comfort has become almost more important than supporting good performance.
Movement and wellness are the real trends
The year of 2018 has already been proclaimed "The Year of Wellness". Healthy lifestyle trends that have characterized these last few years don’t seem to be disappearing, on the contrary: in 2018 it is expected to reach its peak. The fashion companies have no doubt: the search for the healthiest possible lifestyle has reached everyone. On the other hand, one only has to look at the proliferation of content on the web dedicated to the theme to be convinced of its popularity. New pages and social personalities dedicated to wellness turn up every day, and their followers continue to increase.
That means just one thing: leggings and sneakers can be worn out almost everywhere, but the real trend is to eat well, take care of our bodies and make movement a daily part of our lives, for good.