There are many types of group courses, though they can be easily divided into two macro categories:
- Pre-choreographed activities, which are developed through structures of pre-set lessons with respect to certain specific training parameters
- Free style activities, i.e. those related to the work of the reference trainer, who independently sets and coordinates the programming of the training.
The basics of a group course
- Trainer: In all these activities, there is a reference trainer to manage the development of the lesson. The trainer is the reference point for the group, provides work commands, is the example that facilitates the execution of specific exercises, but he is also a motivator that engages each participant in completing the training in the right way and to achieve his/her goals.
- Group: This is a significant feature for those who choose this type of activity, because group sharing allows you to alleviate the fatigue of training and motivates the individual to train constantly and frequently. In a group, people share a training experience and do not feel alone on the long road to achieving their goals.
- Music and type of activity: These elements allow you to build the activities in a group course. They are also those elements that help to define the characteristics listed above and that provide a strong motivation to those who participate, helping to create a unique training session each time.
From the basis of a collective course, we can understand that we are talking about a proposal of services that must propose a unique training experience. The proposal must be able to balance these three basics, in order to meet the needs of all the participants.
The 3 elements for the planning of the collective course
- 1. Analysis of the needs of the users of reference
- 2. Planning of a balanced and structured offer of activities
- 3. Calculation of the expenditure budget for the definition of specific objectives
1. Analysis of the needs of the users of reference
In fact, targeting does not only identify groups of users who share demographic characteristics (such as gender, age, marital status) or sociographic characteristics (qualifications, profession), but also (and above all) aspirational criteria, such as frequency and training objectives.
Considering these details allows us to develop a proposal suited to what consumers expect, as well as highlighting such elements in our communication as a characteristic of value and innovation.
2. Planning a balanced and structured offer
Moreover, given the multiple presence of types of collective courses, it is necessary to subdivide these courses by macro groups, so that each group, before each course, is addressed to a specific target.
3. Calculation of the expenditure budget for the definition of specific objectives
First, the general business plan of the fitness and wellness centre should be considered, to understand what kind of incidence the cost of a specific collective course has compared to others. Once analysed, it will be possible to outline the amount of revenue to maintain the course throughout the year.
Starting from the fixed cost of the service, it’s important to consider the revenue elements for each type of course: the available spaces that define the objectives of attendance.
Aquatic bodyweight activities need a further specification: for this type of activity, a greater space must be considered for each single presence, as the movements imply a movement of water that could disturb the execution of the exercises.
Before defining the objectives of attendance of a group course, it is necessary to analyse the total frequencies of the centre, to understand how these are distributed within the week and to assess where there may be room for improvement. At this point, the definition of the attendance objectives of each group course should be defined, starting from the maximum capacity value, i.e. the objective to be achieved during the peak hours of the centre. The objectives of the lessons in the other times of attendance will be determined in proportion to what is the incidence of the other time slots, trying to stimulate a growth in frequency through this planning.