Thanks to our in-depth user experience, supported by a comprehensive range of marketing tools, training concepts, initiatives and need-oriented programs, we offer solutions designed to enhance your ability to attract new members.

Promotional tools

Technogym supports your business initiatives with a selection of promotional tools for online initiatives (such as digital banners), as well as offline materials (like posters and visual aids) designed to help potential members identify their goals and find the right motivation to join your facility.


End-user needs

We provide you with the tools necessary to generate new leads and profile prospective members by identifying the needs and aspirations that motivate people to move. Design specific programs based on your customers' goals, which can range from the need to lose weight, to the desire to increase athletic performance or simply stay young. Our comprehensive library of programs and exercises have been classified according to specific needs and aspirations.

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Engaging Classes

Attract new members by exploiting the fun factor typically associated with group training sessions. Our product solutions can help you implement engaging class activity formats in order to reach out to new members, who can be readily drawn in by activities that encourage socialization.

Health Assessment

A professional approach to your members’ needs can be achieved by offering an assessment of their current physical conditions using our Health Assessment service. This is an additional way to attract new members looking for a facility that's capable of tailoring its services to meet specific requirements, and following up with biometric data evaluations over time.


Wellness Lifestyle Management

When your members want more than a simple gym experience, we can provide you with all the tools and applications necessary to manage a 24-hour Wellness lifestyle experience covering every aspect of the members' health, fitness and personal wellbeing, from the gym to the office and even at home, both indoors and outdoors. Technogym’s unique Wellness lifestyle CRM platform allows you to appeal to new members who are looking to get more our of their membership.


Our complete range of cardio, strength and functional equipment is manufactured to the highest biomechanical standards, even incorporating optional digital features to provide entertainment, interactivity and personalized content. New members will be attracted not only by the outstanding quality of the Technogym equipment, but also by the differentiating factor that a new training environment is able to create, thus resulting in a unique Wellness experience.