From fashion to beauty and experiences, the concept of luxury lifestyle is redefining its boundaries. What was once defined primarily by economic value now has more to do with painstaking care, personalized experiences and the ability to create authentic connections.
At first, physical products took the brunt of the blow. In its initial stages, the transformation taking place at the highest end of the market could be summarised in a simple formula: fewer products, more experiences. But even experiences have not been exempt from change, especially the most emblematic of all: travelling.
An emerging trend in luxury holiday
What transformative travel is
There's no doubt that it's something quite different from those clichéd days spent in total relaxation. Especially when you consider that physical activity is often part of the package.
Learning, community and fitness
The community element also plays a fundamental role: both services that allow you to get in touch with the local communities and those that organize group trips among strangers are experiencing great success. Someone has accused this renewed search for community to disconnection from hyper-connection, but it cannot be denied that few things like human contact and relationships are capable of transforming people.