In a first for the fitness industry, the 50 million people connected to Technogym around the world will now be able to stream training experiences live or on demand to Technogym’s new equipment and their own devices at their gym, home and on the go.
Technogym users and operators now coexist in a single ecosystem where training and wellness can be managed in the cloud and any device or piece of gym equipment can be instantly personalised.
For a young Italian in his parents’ garage in Cesena, these shockwaves weren’t on the radar - at least not yet. At the start of his journey, Nerio Alessandri was focussed on one thing: making the best and most technologically advanced gym equipment. Because, beyond the labs of the future tech giants, a fitness revolution was also underway.
The bodybuilding boom of the 1970s had hit the mainstream. A jogging craze was still sweeping the world, meanwhile, and fitness videos featuring stars like Jane Fonda helped to redefine exercise as an aspirational pursuit.
That 22-year-old entrepreneur and designer could barely have dreamed the multiple and complete ways the digital revolution would go on to transform daily life. Nor could he have anticipated where the fitness and wellness industry would go - or that Technogym would play a vital role in shaping it.
But, more than that, decades before the rise of the new tech giants of Facebook, Amazon, Netflix and Google, Alessandri could not have dared to dream that, almost 40 years after he launched a company from a Cesena garage, it would stand at the forefront of both revolutions.
Beyond the labs of the future tech giants, a fitness revolution was also underway
In 1990, Technogym invented the Constant Pulse Rate system to automatically adjust the intensity of a workout. The Wellness System in 1996 gave users the TGS key, allowing them to activate equipment and keep track of their fitness data long before wearable digital devices achieved ubiquity.
But it is in the past decade that the fitness industry has run, pedalled, rowed and lifted itself into a truly digital space. During this wider transformation towards a sharing, subscription economy, established giants in both technology and fitness have been compelled to raise their game amid the rapid rise of disruptive startups and an Instagram culture that has thrown wellness deep into the mainstream.
Technogym has kept up with that breakneck change, which has been particularly fierce at the premium end of the market. It continues to lead the revolution. In 2012, it launched the mywellness cloud - the first of its kind to allow users to access their profile and training programmes anywhere, connecting operators and customers in new ways via web and mobile.
Mywellness turned Alessandri’s founding principle into a digital ecosystem, blurring the boundaries between equipment and content. Via Technogym Live, users can now look up from their machines as they join fitness classes around the world, taking the personalised approach to a new level.