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A connected boutique experience at Matfen Hall Hotel & Spa, powered by Technogym

Technogym’s provision of wellness-oriented, fully connected fitness equipment made it the perfect partner to help bring to life a boutique fitness vision at Matfen Hall Hotel, Golf and Spa. Located within its own rural sanctuary in Northumberland, Matfen Hall’s captivating estate is filled with years of history, architectural transformations and stunning vintage character. A true family home which has remained in the infamous Blackett Family, to this day the modern-day hotel is owned and operated by Sir Hugh Blackett, the 12th Baronet.
This award-winning country house hotel offers guests a wellness proposition in the form of its Aqua Vitae Spa. Five treatment rooms, an air-conditioned studio, a 16m heated pool and a Jacuzzi complement the spa’s thermal suite, which includes a monsoon shower, an aromatherapy suite, a steam room, a sauna, a bucket shower, an ice fountain and recently refurbished, premium gym offering.

A fantastically designed fitness suite has been completely transformed with its members in mind and help guests achieve their fitness and wellness goals. Enhancing the member journey, the gym provides a wide range of state-of-the-art, innovative Technogym solutions.

Matfen Hall had a vision to transform and refresh their current gym into a boutique-style atmosphere and experience. Technogym was selected to support and enhance the recent 2019 renovation and refurbishment which saw Aqua Vitae transform their fitness and wellness offering in just seven days.

Training support was provided on the new SKILL LINE range to prepare the team before the launch, ensuring each member of staff was confident in their delivery and engagement. After a successful educational product workshop, the gym officially launched to Aqua Vitae platinum members the following day.

Carole Crowe, Aqua Vita Spa Manager

Our facility is member-centric and the Technogym kit allows us to stay in touch, track progress and guide people to their goals, the fitness suite now offers guests the ultimate boutique work-out experience and Technogym’s expertise and support in driving our vision forward has been vital to realising Matfen Hall’s wellness ambitions.

With members ranging from professional athletes to people who have never used a gym in their life, it was important that Matfen Hall’s new fitness space would cater for all its users and look to deliver a fully connected fitness experience targeting a range of user groups. Using mywellness cloud allows guests to track their fitness goals and achievements anywhere, anytime whether in the facility or outdoor using third party apps for tracking all activities including running and cycling, mywellness cloud is perfect for all users regardless of wellness journey and is ideal for such a diverse spa environment. Matfen Hall have taken things a step further in enhancing their member journey by also introducing Tanita body composition analysis to measure and monitor a whole of data including body fat, muscle mass and metabolic rate.
Aqua Vitae Fitness Suite also offers SKILLROWSKILLMILL and SKILLRUN from the innovative SKILL LINE range – a collection featuring multi-drive technology which lets users adjust resistance allowing you to train power, agility, stamina and speed all in one product - ideal for those who wish to lead a performance training workout or enhance their athletic side. Additionally, the exercise variety and training modalities on offer also makes it a great tool for fitness coaches to extensively use in personal training sessions.

We wanted something that would be functional, easy to use, look good, and be robust and interactive for our members. Technogym’s multi-functional equipment provided this, and we have had a very positive reaction from our members and guests.

SKILL LINE is complemented by the Excite Cardio range that features UNITY interface designed for creating an engaging workout through its digital platform to keep members motivated with immersive workouts, advanced entertainment options and customisable content.
With a strong vision and focus on customer offering now members from the community are really enjoy the new facility.

The Aqua Vitae community is about making positive lifestyle choices in all areas of life – whether it be fitness, relaxation or general wellbeing – by spending quality time with friends and family. Our new offering really ties this together across all areas of the club and allows members to track their progress, whether it be through regular body composition testing or general health checks to monitor how they are doing with their workouts. Best of all, we know the team are there to support members to ensure they get the best out of their time spent at the club.” Concludes Carloe

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