Innovative for the care, essence and beauty of wellness.
In the gym in the 1930s
Just think how the first machines for lifting weights were made. Objects devoid of any harmony, more like medieval instruments of torture than refined equipment to achieve the best physical form.
Moving in the 1960s
A path that has led Technogym to transform balance bars and flat benches into design objects, a treadmill with a steampunk look, into attractive technological instruments, wall machines and furnishings.
The beauty to the beauty service: that we work on our body and our health.
Faithful to the classic ideal of kalòs kai agathòs (beautiful and fair), Nerio Alessandri took to fitness and wellness.
It is no longer only the body that is modelled, but also the pressure and rhythm of the heart, the whole health, in short, to which the diet and its habits, in general, its own lifestyle are accorded. Today, the gym is no longer just a place to showcase explosive muscles, swollen veins and twisted elbows in competition poses - like those of Arnold Schwarzenegger, winner of Mr. Olympia.
Today, the gym is one of the nerve centres of the wellness ecosystem, a place that reaches the homes of sportsmen and private individuals, and in any space dedicated to the ritual of good living.
Body building in the 1970s and early 1980s
A project that takes its name from Technogym Ecosystem and whose roots sink, incredibly, in 1996, when Technogym decided to work and think like more of a digital company that was able to develop ad hoc software for all its products.
The concept of movement in the 1990s
“I had always dreamed, as a great man, to make the adjective. I am flattering it. What Americans mean by "Fellini" I can imagine".
What they mean, instead, with the word Technogym we can try to imagine it: made in Italy, revolution, wellbeing and, from today, also information. In fact, the first magazine dedicated to lifestyle is born on these lines, according to Technogym. A kaleidoscope through which to observe the reality that surrounds us, bringing it back to the three key principles that inspire everything that happens in the universe of the company that invented the concept of wellness.