It is thus becoming increasingly clear that the public is, of course, inclined to change, but also needs reassurance.
So how can we reassure? Starting from the roots of the hotel industry, from a deeper concept of hospitality, and at the same time, drawing precious inspiration from the characteristics that have proved to be successful of "homemade" solutions.
In this sense, it seems clear, for example, that alternative accommodation, the public particularly appreciates uniqueness: not a hotel with the same rooms but a place with a personal touch, where it is possible to observe a characteristic object, listen to an anecdote, appreciate a common thread. Many users, in other words, are now looking for spaces that can tell a story.
Yet even the frequent traveller seems ready to give up some benefits - such as spacious rooms or private bathrooms - in order to have something more in return. If, in fact, more and more frequently, relations with the facilities are assuming a purely virtual dimension (with bookings and check-in made in complete autonomy), similarly, opportunities for meeting local staff and, more generally, with other tourists or travelers are being reduced. A lack of which, the most careful business minds in the hotel sector are providing an answer through a rethinking of the distribution of space within their hotels. A win-win solution that reduces the size of the rooms, in the face of the enlargement of common spaces. The result? Greater receptivity, more earnings, but also new places of aggregation and greater customer satisfaction. Thus, a hotel can have 300 rooms where there were once 200 rooms, offering many more spaces for work and socializing. Often, on the other hand, they are hotels with limited facilities - no room service or concierge - but offer a high quality product at an affordable price.