In this regard, there are several factors that can help the website of a fitness centre to gain more visibility on search engines.
Among the various activities of Local SEO, one of the simplest and most important concerns the setting and optimization of the Google My Business page of one’s fitness centre.
What is Google My Business?
For example, trying to perform the search "fitness London " – and bear in mind that if you just type “fitness” while in London you will get the same result and a page containing at the top a box with a map and the first three results Google has considered the most relevant and valuable for the location in question. Note: the results are always shown in three, for which there is always the relative map.
How is a Google My Business page made?
All this information, if not managed by the business owner, is automatically generated by Google, and it can be freely created and modified by other users.
Putting the Google page of a club back in order
- a profile image
- a logo
- a cover image
- exterior, interior, staff and services / products images.
Once you have taken care of the images, you can set the information of the activity, providing as much data as accurate and precise: for example, a description of the activity containing the keywords and the link to the site, opening and closing times and so on. In the case of a fitness centre with multiple locations in the area, My Business allows you to create multiple pages with the same account, one for each location.
Feedback is your best advertisement
Working on reviews is a decisive factor for the success of your business.
Statistical data at hand, 97% of people read online reviews on local businesses and 90% of these are influenced by both negative and positive opinions for their purchase decision. It happens to almost everyone to do an online search and choose with their eyes closed simply the best alternative based on the stars of the reviews.
Another element in favor of the reviews is observed with the results that appear in local boxes. The reviews in fact do not affect only the "human" decision factor, but also the position that the Google algorithm assigns to the activities inside the box.
Unleash your ingenuity with your club's posts and stats
Even for this container, Google will obviously reward the website with a better positioning with the best content (for quality, ability to intercept, interaction).
For example, some of the visible data among the statistics is the way customers look for the business. This can be done either by direct search, that is, by reading the traffic of people who find the business card by looking for the name or address, or by discovery (organically) - with the traffic of people who find the card looking for a category, a product or a service.
In short, why is Google My Business important for a fitness centre?
- You can intercept, with minimum financial effort, people geographically close to your centre in search of fitness and/or movement activities.
- It allows to show, through the positive reviews, all the satisfaction of your clients, exploiting the powerful psychological leverage of social proof.
- Being able to be present in the first three results of the local box means being in the eyes of your local community, in one of the most important showcases of both Google and Google Maps.
In conclusion, verifying, optimizing and managing the information on your Google My Business listing may seem challenging at first, but it's definitely worth it to be found easily on search engines, remaining competitive on the market with a few simple steps.