Let’s Move for a Better Word: exercise is good for you and for the community

Technogym gathers at its Village in Italy, over 300 fitness and wellness operators for the Technogym Forum, an event dedicated at discussing and sharing how fitness and wellness clubs can leverage connected wellness technologies both to improve their business and to have a positive social impact on their local communities.

Let’s Move for a Better World

Technogym, by leveraging its unique Connected Ecosystem and its corporate social responsibility vision, has launched Let’s Move for a Better World the biggest social campaign in the fitness and wellness sector with the goal of sharing with industry operators both a business opportunity, to attract more members, and a social opportunity, to promote health and wellness in their community.
Thanks to Technogym’s ecosystem, gym members in fitness facilities around the world join forces to donate their movement to a local project aimed at fighting child obesity and promoting wellness and healthy lifestyles among young generations.

In other terms, gym goers collect MOVES, Technogym’s movement unity of measure, from their daily workout thanks to the Technogym Connected Ecosystem and transform them into donations that Technogym will make to the local projects selected by the different clubs. Upon reaching predefined movement goals, each club can win a Technogym product to donate to any non-profit association of its choice which operates in fighting obesity and sedentary lifestyles.

In 2019 the Let’s Move for a Better World Campaign has reached record numbers; it connected a community of 700,000 people in 1400 fitness and wellness clubs in 32 countries all over the world.

Within this community, 200 thousand people have donated, every day, their MOVES by generating a total of 766 million MOVEs that equal to 345 million calories burned or approximately 109.000 pounds lost. Finally, 252 clubs have reached the defined threshold to activate a donation, that has resulted into over 200.000 Euro worth of equipment that Technogym has delivered and donated to the different local projects indicated by clubs.

Connected Wellness

Technogym’s unique connected Ecosystem made up of connected smart equipment, the Mywellness digital platform, content and training programs allows operators to offer different training experiences to different people with different needs and passions in fitness, in sports and in health.
This unique technology sets the stage for the new CLUB 4.0: a great opportunity for operators to create different areas in their clubs, shop in shop style in order to offer complete training programs and formats inspired to different sport experiences, to different people and different end-user communities.

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