Let the challenge begin.
Let’s Move For a Better World is the campaign launched and promoted by Technogym to raise awareness among individuals, communities and institutions about obesity issues and to stimulate the adoption of an increasingly active lifestyle, helping to make the world a healthier place.
For fitness facilties that have Technogym’s Mywellness, digital technology installed, the campaign represents a crucial moment of the season for several aspects:
- loyalty of members;
- acquisition of new members;
- establishing its own brand in the territory.
Let's Move For a Better World is held once a year, from the 13th to 31st March 2018. As mentioned before, it has a strong social purpose and consequently the intent to involve as many people as possible. It is proposed by Technogym and therefore by the member clubs as a real challenge. Clubs are responsible for determining how to promote the event.
We have listed first the 3 main reasons why a club should participate in the initiative, so let's look at each point.
They will have the freedom to involve outsiders, feel part of a team and become the club's Brand Ambassadors.
An event of this size must also and above all reach people who have been very close to the club giving them an emotional boost to start attending again. It is therefore mandatory to communicate to them that they will not have any "discomfort" by returning to an environment that is already familiar to them.
In addition, there are the really "new" prospects who approach the centre for the very first time and will do so in a context where emotions, motivations and enthusiasm is higher than usual.
It will be necessary to evaluate these prospects with the right care in order to get them involved in the best way both in the campaign and as part of the facility.
Technogym Moves is a way of measuring physical activity that unites all. Based on actual body movement, it allows you to measure and compare the level of activity of participants during the Campaign. The faster you move, the more moves you collect.
The most successful strategies often involve planning situations that can lead participants to push beyond their own limits supported by the enthusiasm and joy of being part of an exceptional event.
We ask participants, whether they are clients or not, to make an effort and therefore clubs must be the first to set a good example. If logistical and human resources conditions allow it, why not extend the opening or closing hours of the centre?
With more hours available, especially during the Let's Move period, it is often equivalent, almost always, to a greater number of prospects who could even achieve a double shift of work... aerobically.
If you are looking for more moves it will take more motivation and therefore a recommendation is to create more challenges in the period that can involve as many people as possible. What we intend to propose, during the period of participation in Let's Move, is internal club challenges that can be single or team participation, involving challenges between men and women, under or over 40 or even challenges to teams, composed of 10 people or more, created directly by the trainers.
That's where the real challenge begins.