Technogym announces the 2018 edition of the global ‘Let’s Move for a Better World’ campaign. The campaign will take place for the fifth year running, with the goal of promoting wellness & a healthy lifestyle.
From 12th-31st March 2018, gym members in all kinds of facility, from fitness clubs to hotels all around the world will join forces to donate their movement and promote wellness and healthy lifestyles in their local community and beyond.
The more active the gym members are, the bigger the donation will be to the communities.
The powerful social campaign in the fitness industry
Alongside the social opportunity, ‘Let’s Move for a Better World’ is also a very efficient tool for clubs to increase business. The campaign has been proven to attract new members thanks to the initiative’s communication campaign through web and social media, and the viral effect created by members sharing their training sessions online.
Let’s Move for a Better World’ is a unique and powerful tool. A tool to build member loyalty, motivation and footfall through its engaging mechanic. By placing the spotlight on the club’s local community, it creates a positive team spirit that brings people together towards a common objective. The 2017 edition saw great improvements for participating facilities. In fact a survey with participating operators showed that:
- Visits increased by an average 23%
- New memberships increased by 13%
- Over three quarters of participants saw an increase in the engagement and motivation of existing members
Technogym has grand ambitions for ‘Let’s Move for a Better World’ 2018, following the success of the 2017 edition, which boasted impressive figures and quadrupled 2014 results: 142,000 participants in 26 countries completed more than 482 million MOVEs in 782 clubs, burning a total of 201 million calories and losing a staggering 64,000 lbs/28,800 kg.
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