In a first for the fitness industry, the 50 million people connected to Technogym around the world will now be able to stream training experiences live or on demand to Technogym’s new equipment and their own devices at their gym, home and on the go.
Our wellness on-the-go strategy is now reality thanks to our unique ecosystem
In a presentation of three major launches that was full of energy and optimism, Alessandri also addressed the challenges and opportunities for the fitness industry.
“The recent crisis has accelerated digital transformation,” he said. “In this scenario, health and fitness and sports centres have a crucial role to manage wellness and lifestyle thanks to technology ecosystems. We are in the digital economy.”
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The focus in fitness had already begun to shift from hardware to content. With the launch of a new content platform at the same time as its latest Excite line of smart equipment - and the new version of its training app, Mywellness 5.0 - Technogym has redefined that focus, bringing premium content and cutting edge hardware together into one ecosystem.
Technogym Live - the Netflix of training content - is the first platform in the industry to deliver preferred training to users whether they’re at home, work, out and about, or in any gym, club or hotel. With a level of artificial intelligence not yet seen in the fitness sphere, the platform acts as a remote coach, suggesting workouts - and work loads - tailored to daily goals and time.
Some of the best personal trainers in the business will lead live and on-demand sessions for users, as well as training routines and exercises. For a sense of escape in the year of lockdown, the outdoor virtual training mode will beam users to a range of locations, from Provencal lavender fields to bustling Asian metropolises.
The app also gives fitness operators a greater shop window, allowing them to target and reach their users globally and remotely - a key advantage in uncertain times. The app also works as a safe platform for users to book physical classes and sessions at their preferred training locations, reducing the need for contact on arrival.
For Allesandri, who turns 60 next year, the launch of Technogym Live in a year of unprecedented change in fitness and beyond marks a continuation of what the brand he founded 35 years ago has always set out to achieve. As he said at the start of his presentation: “Innovation is Technogym’s DNA.”