European Health & Fitness Market Report (EHFMR) 2018 focuses on the fitness-wellness clubs of the 28 countries of the European Union, as well as those of Norway, Russia, Switzerland, Turkey, and Ukraine. Fitness and wellness are not only in fashion today, but finally many are realising the importance of physical activity and sport.
Fitness market and wellness are not only fashionable today, but finally many are realizing the importance of physical activity and sport.
Fitness market: the 4 growth indicators in the EuropeActive study
- Total revenues of fitness market in 2017 amounted to 26.6 billion Euros, with a growth of 3.8%, making Europe the most important market in the sector in the world.
- Of the 794 million people living in the European Union and in Norway, Russia, Switzerland, Turkey, and Ukraine, 7.5% are registered in gyms, with a 9% penetration of people over 15 years of age.
- The number of gyms is growing by 3.3%. The best 30 operators in the sector have increased their registrations by 9.8%; they share 23.6% of all European registrations, with a growth of 1.1%.
- The most important manufacturing companies in the sector have increased their revenues by 2.9% (over 3 billion Euros).
The European fitness market is driven by Germany, which has 10.61 million members (+5.3%) and about 9,000 clubs. This is followed by the UK (9.7 million), France (5.7 million), Italy (5.3 million) and Spain (5.2 million).
What is changing in the fitness market?
Today, many of these companies offer more flexible and modular subscription methods, allowing you to buy packages of admission and lessons that can be consumed over time and, sometimes, even exploited in gyms and in cities other than their own, meeting the new lifestyles and the increasingly widespread trend to travel.
Gymnasiums, tools, sites, apps, blogs, fairs and moments of aggregation proliferate.
Wellness & fitness market: what's in store for us in the coming years?
The 3 trends for the future of the sector are clear. To compete, the fitness industry will have to offer:
- a better service
- higher quality
- extended in time and space, as well as in the network (apps, sites)
These are the priorities that all gyms and sports clubs must pursue.
- Working hours are much more flexible or even non-existent;
- you move much more and for longer;
- Sport is seen as an integral part of your lifestyle, no longer as a temporary parenthesis or hobby.
The growth trend of the sector will be confirmed by the analysis work of other important sector associations.