The three premium brands team up to investigate the dynamics behind how home spaces are perceived in the post-Covid scenario and how wellbeing is being integrated into them
The panel was titled “Wellness at Home” and it was chaired by Robert Bound, Senior Correspondent at Monocle – the famous global affairs & lifestyle magazine addressed to a young and business-oriented audience – and it hosted architects and designers Maha Kutay and Woody Yao, co-directors of the design division for the British architecture and design firm Zaha Hadid Architects. The studio – active in 44 countries – works at all scales and in all sectors, and its hallmark is the creation of transformative cultural, corporate & residential spaces, which always come in total harmony with their surroundings. As a matter of fact, all the partners taking part in the event – Technogym, B&B and Zaha Hadid Design studio – intend to raise awareness about the topic of productive collaboration within the design community.
Bound’s conversation with Kutay and Yao mainly dealt with the changes that the sector’s experts had to face in their approach with interior design and our houses’ private spaces: in the last two years, people’s daily habits shifted from a hectic life – barely having the time to get back home to sleep – to spending weeks and months in a row without setting foot outside. With no moral obligation to be out there, attending to events, meetings and make connections, the positive side in home confinement was the chance to take a moment to catch our breath and assess things. Spending so much more time there, our home has become one of our main focus areas, and everybody’s budget turned back there, into fixing it, renovating, rearranging: the field of action of designers.
“Technogym is one of the first companies that started integrating exercising into the other spaces of the house […] and you can really tell how far they’ve come with design, even thanks to their collaboration with Citterio for home equipment” – Maha Kutay.
Finally, a special praise was reserved to Italian signature quality in design; the roots and origin behind this trend were traced back to Italy’s indissoluble link with prime materials, love for beauty, skills & expertise developed during centuries of history, as well as the will to always discover and experiment.