Technogym 0H000790AA

Understand your member aspirations to drive retention and sales

Understand your member aspirations to drive retention and sales

  • A two part workshop - the first covers how to uncover aspirations through technology and how you can implement solutions to profile existing and new members. The second part covers communication techniques to understand members’ aspirations as well as effective programming. What are aspirations? Why are members’ aspirations important? What are aspirations versus goals? How do you understand aspirations through communication? How do you effectively programme for aspirations?

    Session Objectives
  • Discuss and understand the key themes of wellness and coaching
  • Explore and outline what are the key success components of coaching
  • The importance of communication in coaching through verbal and non-verbal
  • Understand how to use verbal and non-verbal communication in a way that encourages lifestyle behaviour change
  • Understand the importance of member aspirations and the relevance of exercise, lifestyle, physical activity and healthy eating for coaching
  • Demonstrate practical application of communication and finding member aspirations
  • Method of Learning
  • Theory and explanation
  • Practical demonstration
  • Practical based scenarios
    • Theory and explanation
    • Practical demonstration
    • Practical based scenarios
    • Discuss and understand the key themes of wellness and coaching
    • Explore and outline what are the key success components of coaching
    • The importance of communication in coaching through verbal and non-verbal
    • Understand how to use verbal and non-verbal communication in a way that encourages lifestyle behaviour change
    • Understand the importance of member aspirations and the relevance of exercise, lifestyle, physical activity and healthy eating for coaching
    • Demonstrate practical application of communication and finding member aspirations