English tourists often neglect the hinterland of Rimini, yet you can find everything you want from Italy: culture, sunshine and many old villages scattered in the hills.
Today's holiday means living an experience made up of many ingredients and among these, wellness is increasingly sought after when it comes to planning a holiday. But what does it mean to experience a wellness holiday? It means experiencing wellness in all its aspects, living an active holiday, discovering the territory and its gifts, from food and wine to art and culture, and enjoying the quality of life that you can live there.
And it is in the sunny Romagna that we find our homeland, the heart of Wellness: the Wellness Valley.
The Wellness Valley Project
The President and founder of Technogym has involved the main stakeholders of the region together with the Wellness Foundation aiming to promote Wellness. Wellness allows the person to achieve his or her own balance through the combination of constant physical activity, healthy nutrition and a positive mental approach. Wellness was already written in the DNA of Romagna made up of gentle landscapes, good food and people devoted to hospitality. Alessandri has made it emerge by enhancing it in a very specific place, the Wellness Valley.
A holiday in the Wellness Valley
Romagna is historically a region dedicated to cycling, as evidenced by the great champions born in this land by Ercole Baldini to the "pirate" Marco Pantani. Another example is the bicycle paths, an unparalleled presence in Italy: 8000 kilometres for enthusiasts, between roads and dirt tracks, of which 2,000 exist in the Wellness Valley.
In addition to wellness disciplines, you can never miss the physical activity and so our best beaches are equipped to provide an unrivalled sporting offer, such as at the Fantini Beach Club of Cervia with its 10 sand playgrounds as well as basketball courts. However, the possibilities do not end here. You can also practice water sports such as sailing, surfing, swimming and diving. Those who love to pedal to the rhythm of music can subscribe to classes of Group Cycling while those who want to devote themselves to more relaxing activities can choose gymnastics or yoga.
In addition to the traditional rehabilitation routes in the Wellness Valley spa you can find wellness and beauty centres that offer the latest news in the field of beauty and anti-age. The products used for beauty treatments are based on natural extracts at zero km for authentic and sustainable wellness.
Romagna beyond the beaches
Rimini, a city dating back to Roman times, offers extraordinary artistic evidence of its origins such as the Surgeon's House, Tiberius Bridge, the Arch of Augustus and the Malatesta Temple, which contains works by Italians painters famous all over the world, from Giotto to Piero della Francesca. The historical and scenic beauty of the Wellness Valley is also evident in its villages, fortresses and castles that from the top of the hills have been turning their eyes to the sea for millennia. Here living Wellness is real and the quality of life is certified by the international network of Good Living Cities and the Slow City Movement.
The art of eating well
Nutrition is a fundamental component of Wellness; food conveys health and wellbeing but good food is an art form. Pellegrino Artusi, the famous Romagna man of the past, was well aware of this fact. Pellegrino Artusi is the acknowledged father of Italian cuisine, author of the treaty that founded Italian gastronomy:"Science in the kitchen and the art of eating well". Today its memory is kept alive by Casa Artusi, a real centre of gastronomic culture, almost a temple that spreads the culinary verb: food, even the simplest, must be prepared with art because only in this way it will be healthy.
Events not to be missed in the Wellness Valley
In May, Wellness is celebrated in all its aspects with the Wellness Week. The Wellness Week and healthy lifestyles promoted by the Wellness Foundation: 10 days dedicated to Sport, art & culture, nutrition, physical activity and health with over 300 events throughout Romagna. A great showcase in which the region offers the best of itself in terms of quality of life, an intense period in which you touch with your hand, you breathe in the Wellness.
Another celebration of wellness, more in the sense of sport and physical activity, is Rimini Wellness, which has always been the international stage for novelties and new trends in sports and wellness at 360 degrees with side events that involve the whole Riviera Romagna, including Wellness Valley.
In the Wellness Valley we have everything to transform Wellness into a real life experience or simply a holiday.