If we believe that luxury consists of the possibility to enjoy the rarest and most exclusive objects or experiences as possible, how can someone reach their peak in the hotel industry and travel companies?
Blink is a travel service that allows you to design your own luxury pop-up dwelling in the remote, wild and uninhabited corner you prefer, whether it's a very refined safari-style tent on the Mekong River, a yurt in the Mongolian steppe or a dome in the desert of salt on the Bolivian Uyuni plateau. And by carefully choosing every single detail, from the roof, to the bed, cutlery, carpets, to the daily activities - including yoga instructor - to the catering service, local or starry, or to the possible presence of living room tents or a separate kitchen. If you want, you could decide to have a large hot tub in the middle of the Sahara or to have a snack prepared by a Michelin-starred chef among the ice of the Arctic polar circle.
What could be the most intimate and personalised travel experience proposed to date, it’s designed so as not to be experienced by anyone other than those who imagined it.
Is the slogan of the travel service that has just won the prestigious Best Innovation in Travel award at the Globe Travel Awards.
In the era of mass tourism and hyper low-cost travel offers, all-inclusive Chinese souvenirs instead of the local handicraft product, Black Tomato brings luxury back to its highest and most inaccessible size (also economically, considering that some of the proposed options cost €23,000 per person), ensuring the “once in a lifetime” aspect of an experience which is tailored specifically for each individual guest.
This year, in addition to Blink, the company also offered another innovative service, Drone the World: not less than the possibility of hiring an expert operator of drones who, not only follows the clients in their adventures freeing them from the burden of having to promptly photograph unexpected details, but is also able to recommend the most suitable destinations for that kind of reportage, taking care to deliver, on the return, a careful featurette of the entire trip.
But not even the historical and practical aspect has been overlooked: in 2017 Black Tomato decided to propose an itinerary between two historic distilleries of Kentucky and Tennessee, Stitzel-Weller and Cascade Hollow, which host respectively Bulleit Frontier Whiskey Experience and George Dickel Tennessee Whisky.
“There's nothing better than getting in touch with stories and real people to inspire us and awaken our sense of adventure and cultural curiosity," he said.
In addition to exclusive access to these historic sites, Black Tomato customers were able to enjoy a masterclass in bourbon followed by a private tasting with an on-site whisky expert from Stitzel-Weller, a distillation experience, a private barbecue with a grill and smoking master and a writing session and recording of songs with Grammy's winning authors.
In any case, nothing is further away from the sofa, for the most demanding travellers of today.