It was the beginning of the 1980s, when history of fitness was made in the gyms of Los Angeles, New York, San Diego and San Francisco. Italy had many sectors of excellence envied by the rest of the world (art, tourism, cars, fashion, design, furniture...) and fitness was not part of them. When Technogym and the vision of Nerio Alessandri debuted in 1983, it was immediately clear that this piece of equipment, born as in other prodigious stories inside his garage, would be the beginning of a revolution: the gym equipment was baptized with the name of Hack Squat.
Technogym's mission was not to help shape bodies to become caricatures, with muscles on the verge of exploding (a trend in those years), but to create a new awareness of one's own body, thanks to the use of innovative tools based on scientific research, with a distinctive design and equipped with cutting-edge technology. These elements together led the revolution in the name of Wellness by promoting a balanced mix of physical activity, positive mental approach and healthy eating. A global movement of which Technogym has been the undisputed promoter and leader for decades.
An icon by Technogym
Pure Hack Squat - this is its renewed name - is certainly the most symbolic tool of the 5 dedicated to B-side training, one of the points with the highest expectations of all those who wish to improve their body. Especially for them, the new Glute Builder Training circuit is now introduced; designed to build up the loyalty of club and gym users through a highly effective program that strengthens, improves and shapes the entire lower body. In addition to Hack Squat, the circuit is composed of: Hip Thrust, Standing Abductor, Standing Leg Curl and Rear Kick, all of which together can guarantee an endless mix of timeless exercises.
For a product to become an icon, unique elements are necessary to make it recognizable and emblematic over time. For this reason, today as in 1983, we can say that Pure Hack Squat contains in its DNA a set of characteristics that will also project it into the history of Technogym's future.
All this is achieved simply by downloading the mywellness app: in this way, users can watch exercise videos, check their training programs and manually add exercises, keeping track of all the activities performed. Every single tool in the Pure line is also equipped with a QR code that allows users to scan and get an immediate guide to use.
All the successes in the history of Technogym have represented a continuous stimulus to achieve new ones. Today Technogym is one of the most admired ‘Made in Italy’ companies in the world and its early beginnings are once again projecting themselves into the future.