Yet, premium service should not be seen as a burden on the client, but as an opportunity to have a unique fitness experience.
Different customers, different strategies
The centre loyalist
In the case of outsiders, the subject of the email can be more directed, to exclude uninterested prospects and put some weight on their choices: "last places", "only for a number of users and by appointment", "avoid if not really interested". It must be clear that we are talking about value and that a premium service passes through specific rules, chosen by the centre but also by the professional. The last question is: where can these users be found? In the database of former members, people who requested information, fans, and followers.