Orangetheory Fitness and Swerve: the force of competition
The idea is to motivate the users of the gym thanks to the energy of the group, in addition to the energy transmitted by the walls which are obviously orange.
Nerdstrong Gym: the gym for geeks
It's the gym's success that amazes beyond the predictions, showing how context and storytelling can make a difference. Also in wellness.
Have you ever climbed a design wall?
The result is below (or above?) everyone's eyes: the interior design accessories that become cliffs to climb. Although it’s probably best to not try this at home.